CLV Calculator

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Know Your Numbers.
Keep Your Members

Plug in three numbers. Get the retention insights your gym is missing — and the action plan to stop losing both.

Acq. Cost

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Retention

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Attrition Cost

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CLV

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Acquisition

Retention

CLV

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Acquisition Cost

How much does it cost to bring in a new member?

Marketing Costs ($)

Sales Costs ($)

New Members Acquired

Retention & Attrition

How well are you holding onto your members?

Starting Members Count

Current Members Count

New Members During Period

Customer Lifetime Value

What does a typical member spend over their time with you?

Avg Monthly Membership Fee ($)

Additional Monthly Revenue — PT, Bar, etc. ($)

Avg Membership Duration (months)

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