GroeFit / Gym intelligence

See the change.
Act with clarity.

A member starts coming less. A training area stays crowded. An equipment issue goes unnoticed. GroeFit brings the signals together, so your team knows what needs attention.

Book a walkthrough See the story

For multi-location gyms. Alongside the systems you already use.

A pattern worth a closer look.

Last 4 weeks

Member A

Illustrative member profile

Review activity

Weekly visits

4 → 1A change from their usual routine

A signal to investigate. Not a reason to assume.

The useful next step is human.

Review the pattern. Start a relevant conversation.

Illustrative product view with sample data. Not a live member record.

Understand your members

See changes in engagement and routine.

Understand your spaces

See where demand meets capacity.

Focus your operations

Bring issues to your team’s attention.

Behind every pattern is a person

The visits changed.
The conversation can, too.

A decline in attendance doesn’t tell you why. It tells you where to look. Here’s how a signal becomes a more thoughtful follow-up.

Member A · weekly visitsPattern changed

Drift began W3↓ 75% visits

Notice the change.

Four visits a week becomes one. See the shift in a member’s routine—not just another row in a report.

Build the pictureMember A

Recent activityCompare the change with their usual pattern.

Trend

Member contextReview what your team already knows.

Profile

An open questionAsk what changed. Don’t assume.

Ask

Look beyond the number.

Use the activity trend and member profile to prepare a useful question. Less attendance isn’t the whole story.

A personal next stepExample draft

Suggested outreach · Member A

“We’ve missed seeing you lately. Has your routine changed? Is there anything we can do to help?”

Your team reviews and chooses the response.

Make the next step human.

Reach out with a relevant question, then review the response and subsequent activity. Your team stays in control.

One member story. A clearer way to lead across your clubs.

Illustrative workflow using sample data. No message is sent from this page.

Explore the GroeFit demo

Inside GroeFit

See the signal. Choose the next step.

Four ways to turn information across your clubs into a decision your team can act on.

Capabilities depend on your plan and connected systems. We’ll confirm the fit during your walkthrough.

01 / Member insights

Who needs a personal follow-up?

Review changes in member activity and risk signals together, so your team has context for a useful conversation.

Your next step: Choose who to contact, ask what has changed, and track the response.

Explore member insights

GroeFit Member risk analysis dashboard — Member insights · Select image to view full size.

02 / Space utilization

Where is demand building?

See how activity varies across zones and times. Identify busy areas and underused space before deciding what to change.

Your next step: Review scheduling, staffing, or layout against the demand you see.

Explore space utilization

GroeFit Space utilization dashboard — Space utilization · Select image to view full size.

03 / Club operations

Which issue needs a response?

Bring supported access, equipment, and service alerts into one view so your team can review what needs attention.

Your next step: Verify the issue, choose the right response, and follow up with the location.

Explore club operations

GroeFit Operational alerts dashboard — Club operations · Select image to view full size.

04 / Market analysis

Where should your next campaign focus?

Explore your member mix and local market patterns to give your next growth decision a clearer starting point.

Your next step: Choose an audience, test a relevant offer, and review the results.

Explore market analysis

GroeFit Market insights dashboard — Market analysis · Select image to view full size.

// Why GroeFit

Built around your systems. Designed for your team.

Your systems · NorthsideConnected

Last 24 hoursUnstaffed

00:0006:0012:0018:0024:00

05:42 · Door 2 · access mismatch

01 · Setup
What do I need to install?

// Hardware
Your cameras. Your access control.

GroeFit can use compatible camera and entry systems already installed at your clubs. We review your systems, camera coverage, and selected capabilities before confirming whether any changes are needed.

// Coverage
Built for the unstaffed hours.

Supported facility and access signals can help your team review what happened during lightly staffed or unstaffed hours. Coverage depends on the features and systems configured for your location.
Floor activity · anonymousLive

Faces Biometrics Staff scores

02 · Privacy
What does it actually see?

// Privacy
No faces. No biometrics.

Groe never uses facial recognition and never stores biometric data. Cameras read movement, dwell, and entry events — they do not identify anyone. When floor activity is tied to a specific member, that link comes from the check-in event in your access control or membership system, not from the camera.

// Staff
It watches the floor, not your team.

Missed desk detection measures how long a member waited, not how an employee performed. No staff scoring, no productivity tracking, no leaderboard.
Member A · signalToday 08:12

RPT
Monthly reportNext scheduled review · in 26 days
Later

MA
Member A · weekly visits4 → 1 · flagged for review
Now

Your team decides
CallMessageWait & watch

03 · Control
Who decides what happens?

// Timing
Alerts, not a monthly report.

Review activity changes and supported operational alerts as your connected data becomes available. Use the context to decide what needs attention between scheduled reporting reviews.

// Judgment
Groe flags it. You choose the response.

The platform surfaces signals and the context behind them. Your team chooses the response, including whether to use the member messaging and automation available in your configured plan.

// Explore each capability

// Tier 3

Tailgating

Detect unauthorized gym access with automated tailgating detection. Groe uses computer vision and access control integration to monitor entry points and protect member access.

interested? find out more →

// Tier 3

Missed Desk

Identify missed member interactions at your gym’s front desk. Groe uses computer vision to detect service opportunities and improve member experience without monitoring staff.

interested? find out more →

// Tier 2

Space & Equipment Utilization

Optimize your gym layout with real space utilization analytics. Groe tracks equipment usage, peak-hour congestion, and facility performance to improve revenue per square foot.

interested? find out more →

// Tier 1

Risk Analysis

Detect at-risk gym members before they cancel. Groe provides advanced member risk analytics, churn prediction, and retention insights for fitness businesses.

interested? find out more →

// Tier 1

Market Insights & Analytics

Discover your next members with ZIP-level gym market analysis. Groe provides fitness market analytics, demographic insights, and growth opportunity mapping for gyms.

interested? find out more →

// Tier 1

Smart Onboarding Module

GroeFit helps gyms bring structure and consistency to new member onboarding. By supporting clear follow-up, automation, and visibility, GroeFit reduces early churn and ensures every new member gets the attention they need from day one.

interested? find out more →

// Getting started

Start with your systems. Build around your priorities.

Review
Identify the operating questions, locations, and existing systems you want to start with.
Connect
Confirm supported data connections and access requirements. For facility features, review camera coverage and relevant access systems.
Configure
Set up the relevant views, zones, alerts, and follow-up workflows for your team.
Review results
Validate the signals with your team, agree on responses, and review what changes as you use GroeFit.

Book a walkthrough

Scope and timing confirmed after your system review.

// Why GroeFit

Your systems record activity. GroeFit reveals what to do next.

GroeFit adds an intelligence layer across the systems your clubs already depend on—connecting member, facility, access, and engagement signals without forcing a rip-and-replace.

Swipe horizontally to compare every category.

What operators need	GroeFitGym intelligence	MMS / CRM	General BI tools	Point solutions
One operating picture
Works with the systems already in place	Connected layer	Primary system of record	Requires custom data work	Adds another silo
Member, facility, access, and engagement signals together	Unified	Mostly member records	Possible after modeling	Usually one workflow
Cross-location visibility for operators	Built in	Reporting varies	Custom dashboards	Limited scope
From signal to action
Member risk, behavioral segments, and next-step audiences	Connected	Record-based rules	Analysis, not workflow	Narrow use case
Actual space, equipment, and class utilization	Vision-enabled	Not the core job	Only with source data	Facility-only options
Access and front-desk exceptions with review context	Operational context	Access logs	Not the core job	Access-only options
Reports, filters, and outreach built in plain English	One workflow	Template dependent	Reports only	Varies by tool
Designed for fitness operations
Built around multi-location gym decisions	Purpose-built	Core administration	General-purpose	Single problem
Expands from analytics into facility intelligence	Base to Peak	Add-ons or partners	Requires engineering	More vendors required

This is a category-level comparison based on common product roles and implementations. Individual vendor capabilities vary by plan, configuration, and integration.

See GroeFit in action

// Choose a tier

Simple pricing for gym operators.

Pick the plan that matches your operating depth today. You can grow into stronger automation, richer analytics, and service support as your footprint expands.

Base

$129 per month, per location

Unify every system.

Bring together your member management, CRM, reporting, and member intelligence so your teams spend less time assembling information and more time acting on it.

Talk to sales

What's included

Connects to your member management system
Connects to your CRM
One report across all your locations
Class analysis: what fills, what doesn't
Churn risk scoring on every member
Automated member messaging, AI-drafted and personalized
Member surveys
Local market analysis
One unified profile per member
1 advanced analysis per month

Visionary

$389 per month, per location

Capture every moment.

Understand actual space, equipment, and class utilization, identify operational issues, and respond to key moments in real time, using your security cameras like never before.

Talk to sales

What's included

Everything from Base Tier
See which areas and machines get used, anonymously
True class attendance, including late arrivals and early exits
Rerack alerts when weights are left out
On-time opening tracking for every location
Real-time alerts as issues happen
Build automations and surveys in plain English
3 advanced analyses per month

Peak

$999 per month, per location

Know Every Journey.

Connect in-club behavior with individual member profiles to identify needs, personalize engagement, uncover training opportunities, and understand risk at a completely new level.

Book a walkthrough

Early-adopter pricing. This rate increases in January.

What's included

Everything from Base + Visionary
Tailgating detection at your entry
Missed front-desk opportunities when no staff is there
Space & equipment utilization per member
Comprehensive member journeys, first visit to today
Members categorized by how they actually train
Internal upsell opportunities: PT, classes, upgrades
Build any report in plain English
5 advanced analyses per month

Need more support?

Add these services at any tier level if your team wants extra help with growth, implementation, or executive reporting.

Add-onCFO Support Services

Financial visibility and planning help for operators who want stronger margin discipline.

Add-onSEO & Social Media Ads

Demand generation support to help locations capture more local interest.

Add-onCRM & MMS Partnership Programs

Partner workflows and messaging support to keep outreach consistent across locations.

// GroeFit FAQ

Know what fits before you start.

Answers about GroeFit’s data, setup, privacy, plans, and next steps.

What systems and data do we need to use GroeFit?

GroeFit uses connected membership data for member insights. Facility and access capabilities require compatible camera or entry systems, depending on the feature. We review your platforms and available data before confirming the setup.

Do all GroeFit features require cameras?

No. Member and market insights can use membership and related data. Camera-based space utilization and facility capabilities need compatible cameras with suitable coverage; some member-associated and access features also need check-in or entry data.

Does GroeFit use facial recognition to identify members?

GroeFit does not use facial recognition or store biometric data. Where a configured capability associates activity with a member, that association comes from membership or access-control check-in data. We review the relevant data flow and configuration during setup.

Who controls member follow-up and automated messages?

Your team decides how to respond to the signals GroeFit surfaces. Member messaging and automation depend on your plan and configuration. During setup, we review which workflows your team wants to use.

How long does GroeFit setup take?

Setup time depends on your systems, access permissions, locations, and selected capabilities. We confirm the scope and expected timeline after reviewing your setup, including camera coverage where relevant.

What is the difference between Base, Visionary, and Peak?

Base focuses on membership-data insights, reporting, and member engagement. Visionary adds anonymous facility utilization and operational capabilities. Peak adds deeper member-associated and access insights. Review the plan comparison above for the included capabilities; availability also depends on connected systems.

Should I book a walkthrough or request demo access?

Book a walkthrough to discuss your clubs, see relevant workflows, and review system compatibility with the Groe team. Request demo access if you want to explore the dashboard. Submitting the request does not mean access is granted instantly.

// Ready when you are

See how GroeFit fits the way your clubs operate.

Bring your systems, priorities, and an operating question. We’ll walk through the relevant workflows and identify which capabilities fit your locations.

Book a walkthrough