Total population doesn’t tell the full story. GroeFit helps operators understand who is actually eligible to become a member by filtering population data within a target radius by key demographics. By pairing this with current membership data, GroeFit reveals real market opportunity — not assumptions — so teams can make smarter marketing, pricing, and expansion decisions.
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GroeFit helps gyms understand their true market opportunity by analyzing eligible population, market capture, and geographic saturation. By combining demographic data with member insights, operators gain clarity on where demand exists, where they’re underperforming, and where marketing efforts will have the greatest impact.
Discover how GroeFit helps gyms identify opportunity, measure saturation, and focus growth efforts where they matter most.
Eligible population refers to the portion of the population within a defined radius that matches selected demographic criteria—such as age, income, or household characteristics. This helps operators understand who is realistically likely to become a member, not just who lives nearby.
Operators can define the radius based on how far members typically travel to the gym. This radius can be adjusted to reflect different locations, urban vs. suburban areas, or specific business goals.
Not necessarily. Market capture is a visibility tool, not a performance judgment. It helps operators understand relative opportunity and prioritize effort, not label locations as successful or unsuccessful.
Yes. GroeFit allows operators to click into individual ZIP codes to view saturation, demographic details, and member density. This localized insight supports more precise marketing and outreach decisions.
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